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Mascara is a very important tool in applying eye makeup used to darken, colour, thicken, lengthen, or define eyelashes. Mascara often makes eyes look much deeper and more detailed, completing the look you may be striving for.

Mascara comes in three forms: liquid, cake, and cream. It also comes in many formulas, tints, and colours. Mascara is available in tubes with wand applicators. Mascara brushes can be straight or curved, to curl eyelashes, with fine or thick bristles.